Arizona-Based • Third-Party Hotel Management
Your hotel. Our expertise. Shared success.
An owner-operator approach to hotel management. Institutional discipline and brand fluency across Marriott, Hilton, IHG, and Choice — for independent and branded properties throughout the Western United States.
About AHM
An owner’s perspective on hotel management.
Aligned Hospitality Management was founded on a simple conviction: third-party hotel management should feel less like a vendor relationship and more like a partnership. Our leadership team has held every key seat in the hotel — at properties across Marriott, Hilton, IHG, and Choice.
That depth changes how we hire, how we negotiate brand standards, how we read a P&L, and how we represent your asset to a brand, lender, or buyer when it matters.
Brand Fluency
Multi-brand expertise across Marriott, Hilton, IHG, and Choice.
Financial Rigor
40-year finance leadership and reporting that lenders trust.
Owner Alignment
Transparent fees, quarterly reviews, no shadow contracts.
What We Do
Full-service management, without the agency layer.
Four disciplines, one team, one accountability structure.
Operations
GM placement, brand compliance, guest experience, OS&E and capital planning, labor models, new-build and conversion stand-up.
Revenue
RM strategy, channel mix, dynamic pricing, comp set analysis, rate parity discipline — backed by curriculum-level expertise.
Sales & Marketing
Group, BT, leisure, and consortia strategy. Brand campaign activation, e-commerce, and a digital footprint that earns rate.
Finance & Accounting
Full-service accounting, monthly owner reporting, budgeting, forecasting, and lender-ready financial packages.
Portfolio
A working portfolio.
Properties currently under management and in active pipeline across Arizona, Oregon, California, and Texas.
Aloft Tucson University
Tucson, Arizona
Astoria Boutique Property
Astoria, Oregon
Aloft Tucson University
Tucson, Arizona
Astoria Boutique Property
Astoria, Oregon
Aloft Tucson University
Tucson, Arizona
Additional Properties
California · Texas
Leadership
The people behind AHM.
Deep operational, brand, and financial experience across every hotel discipline.
Bryan Tubaugh
CEO & Founder
Helinda Lizarraga
President & Founder
Deborah Lahti
CMO & Partner
Sally Hines
Chief Financial Officer
Rich Gonzalez
VP of Operations
Steven Reed
VP of Operations
David Fowler
VP of Engineering
Sean Soares
VP of Development
David Garza
CMO & Partner
Jessica Draper
HR Manager
Gaby Sanudo
VP of Revenue
Let’s Talk
Have a property? Let’s talk.
Whether you’re acquiring, repositioning, or transitioning management
— we’d welcome the conversation.